From 1¢ a completed view, on a rate card published below. You are charged when somebody watches your video to the end, and for nothing else.
Kestrel is pre-launch, launching on iOS and Android soon. Launch partners’ first 1,000 completed views are free — no card, no contract.
One price per finished view, set by how long the video runs. It is the same for every brand, it is published here, and launch partners keep theirs for twelve months whatever it does afterwards.
| Video length | Per finished view | Per 1,000 finished |
|---|---|---|
| Up to 6 seconds | $0.01 | $10 |
| 7 to 15 seconds | $0.02 | $20 |
| 16 to 30 seconds | $0.03 | $30 |
| 31 to 60 seconds | $0.04 | $40 |
After a launch partner’s free first 1,000, budgets start at $250 a campaign and can be topped up by any amount. Every video bills at its own length’s rate; anything over a minute is off the card — ask.
In buying terms, this is a CPCV — cost per completed view — not a CPM. Spread across every play, including the ones that stopped early and cost nothing, 2¢ at 60% completion works out to about $12 per thousand plays.
Once the free views are used, it is a published rate and a prepaid budget — no insertion order, no auction and no agency in the middle.
From $250, invoiced up front through Stripe on seven-day terms. The budget is a hard ceiling: nothing can spend past it.
A view bills when a viewer reaches the end, at most once per viewer per video, at your video’s rate from the card. Every other play costs nothing.
Unspent budget is refunded within 10 business days of a campaign ending.
Live campaigns are shown in random order, never by who paid most, so there is nothing to outbid. Invoices come from Kestrel’s sole proprietor, in California.
Because they are paid to, and because they can see what they were paid. Kestrel hands the viewer 55% of what a completed view earns and shows them this receipt for every one — here for a 15-second video, at 2¢.
Nothing sits between your budget and the person watching it — no exchange, no reseller, no second auction. That is what makes 55% affordable, and it is why a viewer has a reason to reach the end of your video. The viewer’s side of this →
Every campaign gets a live page of its own — no login, safe to forward to your team — showing which clips people watched to the end, and the second the rest left.
The shaded second is the biggest drop: the product appears at 0:07, and a tenth of viewers leave right there.
Example figures. Reports carry no viewer’s name, location or device identifier, and no estimated views — every position is checked against our server’s clock, so a view is never counted further than the time that has passed.
The first brands in are our launch partners. Send two or three clips and your first 1,000 completed views are free — no card, no contract. If you carry on afterwards, today’s rate card is yours for twelve months.
Send the files and we will tell you the same day whether they run as they are. Nothing is ever charged unless you approve a budget after the free views.
Kestrel is a one-person business in California, run as a sole proprietorship: the person who answers your email is the person who runs it, and invoices come from them. That is unusual enough in advertising that you should hear it from us now rather than read it off an invoice later.
Every clip we run is licensed from the brand in writing, sponsored content is labelled as an ad in the feed, and viewers are told what share of your money they receive. Reach us at hello@kestreltv.com — replies within one business day, from a person.