Advertiser Terms

Last updated 11 October 2026

These terms cover running a campaign on Kestrel. They go with the invoice for your campaign: the invoice says what you are buying and for how much, and these say how it works. They are written to be read, and where something could work against you, it is said plainly. People who watch Kestrel have their own terms.

1. Who you are dealing with

Kestrel (“we”) is a one-person business in California, run as a sole proprietorship. The proprietor’s legal name is on every invoice. Reach us at hello@kestreltv.com.

2. What you are buying

A completed view: someone in the Kestrel feed watched your video to its last frame. That is the only thing you are charged for. A play that stops early costs nothing.

• Each person is billed at most once per video, however many times they watch it.
• Viewing positions are checked against our server’s clock as they arrive, so a view can never be counted faster than the video plays.
• Each viewer has a daily limit on what they can earn. Past it, their views of your video still appear in your report, but you are not billed for them.

3. Price

The price is the rate card: a fixed amount per completed view, set by how long the video runs, the same for every brand. A campaign’s rate is fixed when the campaign is set up and does not change while it runs. Launch partners keep the rate card in force when they sign for twelve months. Videos longer than 60 seconds are priced by agreement.

Card processing comes out of that price — you are not charged extra for it.

4. Paying

• As a launch partner, your first 1,000 completed views are free, across all your campaigns. They need no card and no invoice, and you are charged nothing for them. We pay the viewers for them ourselves, so they are counted and reported like any other view. When they are used up, your videos stop being shown unless you choose to pay a budget for more, and only views after the free ones are charged to it. Unused free views have no cash value.
• Budgets are paid up front, by Stripe invoice, on seven-day terms. The minimum is $250 per campaign; once a campaign has that, it can be topped up by any amount.
• The budget is a hard ceiling. Nothing is charged past it, and a campaign stops being shown when it runs out.
• Nothing runs, and nothing is spent, until the Kestrel app is available to viewers.

5. Refunds and stopping

Stop a campaign whenever you like, by email. Whatever has not been spent is refunded to the original payment method within 10 business days of the campaign ending. That includes the whole budget if you stop before the app is live. We can also end a campaign, on notice, and the same refund applies.

6. Your videos

• You send videos you have the rights to, and you confirm that you may license them to us for this use — including any music, people and claims in them.
• You give us permission to show them in the Kestrel feed for the length of your campaign, labelled as sponsored, with the link and call to action you give us.
• We can decline or take down a video that would break the law or the app store rules we operate under. If we do, we tell you why.
• You can pull any video at any time. It comes down within 24 hours.
• There is no exclusivity: run the same videos anywhere else.

7. Reporting

Every campaign gets an attention report at a private link, updating from the first play: plays, completed views, how much of each video was watched and where people stopped, link taps, and spend against budget. It carries no viewer’s name, location or device identifier, and no estimated or modelled views.

8. What we do not promise

Kestrel is new. We do not guarantee a number of views, a completion rate, or sales. Because your budget is only ever drawn down by real completed views, a slow start costs you time, not money.

9. Liability

To the extent the law allows, our total liability to you for a campaign is limited to what you paid for it. Nothing here limits liability that cannot lawfully be limited.

10. Changes

We may change these terms. Changes never apply to a campaign that is already running unless you agree to them, and a launch partner’s rate stays as signed for its twelve months.

11. Law

These terms are governed by the laws of California, United States. Before anything formal, write to hello@kestreltv.com.