Kestrel · in development

Watch ads.
Keep 55%.

A short-video feed where every clip is a paid promotion — and more than half of what it earns goes to the person doing the watching.

Coming to iOS and Android. Not yet available for download.

Every clip shows its own maths.

Most apps hide what your attention is worth. Kestrel prints the receipt on every view — what the advertiser paid, what the exchange took, and what is yours.

Advertiser pays$22.40 CPM
Exchange & DSP fees−32%
Net to Kestrel$15.23 CPM
Your 55% share+$0.0084

CPM means cost per thousand views — the unit advertisers actually buy in. One view is worth a fraction of a cent, and we would rather show you that than dress it up.

Paid for what advertisers actually buy.

Every campaign purchases a specific event. You get paid for that exact event — nothing vaguer, nothing longer.

01

Watch to the mark

Two seconds, six seconds, or the whole clip — whichever that campaign bought. Scroll past early and nobody is charged.

02

The meter moves

The view is banked the moment it qualifies, and the receipt slides up showing exactly what it paid.

03

Cash out at $5

No card to start. Your balance accrues until you want it. Identity checks happen at cash out, not sign up.

Tiers you earn, not ones we assign.

Nothing here guesses your income and pays you less for it. Every tier is unlocked by something you chose to do, and every one is reversible.

T1Open1.0×Anonymous programmatic fill. No account needed beyond an email.
T2Verified1.6×Verified human, repeat sessions. Unlocks higher-clearing demand.
T3Panelist2.4×Survey profile complete. Unlocks panel and brand-lift campaigns.
T4Receipts4.0×Purchase receipts linked. Unlocks conversion offers paid per action.

What this actually pays.

Three hundred clips a day is about ninety minutes of scrolling. Here is what that is worth, honestly, at a 55% share.

$17per month at Tier 1, on programmatic fill
$41per month at Tier 3, profiled
$140per month at Tier 4 with two conversions

A view is worth a fraction of a cent. Heavy use is worth tens of dollars a month, not thousands. Anyone promising you more than that is lying, and we would rather lose the signup than make the claim.

For brands

Pay for the ads people actually watched.

We are signing five launch partners. You set a price per completed view and a budget, and you are charged only for the views watched to the end.

What we ask for

  • A few existing vertical videos you are already licensed to run elsewhere. No new production
  • Written permission to run them, and a link to send viewers to
  • A budget, paid up front, that completed views draw down

What you get

  • An attention report for every video: plays, completion rate, and the second viewers drop off
  • Launch-partner rates held for 12 months
  • Creative control — pull any clip within 24 hours
  • No exclusivity. Run anywhere else you like

How billing works. You prepay a budget and we charge your agreed price for each completed view — one viewer who watched your video to the end, at most once per viewer per video. Anything short of the end costs nothing. We never charge past your budget, you can stop a campaign at any time, and unspent budget is refunded within 10 business days of it ending. Invoices are issued by John Gillespie, sole proprietor, California, trading as Kestrel.

Every clip is licensed in writing. We never scrape or repost creator video, sponsored content is labelled in-feed, and viewers are paid a share of what you pay — which is disclosed to advertisers and to them. No inflated view-through claims.